Stakeholder analysis for the construction project
The key to executing your stakeholder analysis
Stakeholders play a crucial role in any construction project. With their varying expectations and demands, they can significantly impact the project’s success. This is why clear, seamless communication and full transparency throughout the project lifecycle are essential. This is precisely why you have developed a comprehensive stakeholder analysis. But the big question remains: How do you effectively use this analysis to actively manage and execute the project?
Turning the stakeholder analysis into practice
Communicating with stakeholders plays a significant role in a construction project. Here, mails play a central part by ensuring quick and accurate information sharing.
Mails can serve as valuable data, documenting all decisions and conversations related to the construction project.
By incorporating mails into your execution of the stakeholder analysis, you create a more cohesive and proactive project environment, where communication flows freely, and stakeholders feel heard and engaged.
Examples of data you need for your stakeholder analysis, which you receive via mail
Contact details and role
You can extract names, titles, mail addresses, and phone numbers of stakeholders from your mail correspondence, as well as receive important documentation about their roles and responsibilities in the project. This ensures that you and your colleagues always have accurate and easily accessible master data.
Expectations and requirements
Stakeholders' expectations for the project’s outcomes, such as goals and milestones, can be documented via mail. At the same time, you can gather specifications and requirements from stakeholders, ensuring their needs are met and the project delivers satisfactory results.
Concerns and risks
Concerns that stakeholders have regarding timelines or budgetary constraints can help identify potential risks from the stakeholders.
Communication preferences
Through email correspondence, you can document stakeholders’ preferred communication methods and desired frequency of project updates. This ensures better and smoother communication with the stakeholders.
Free example of executing a stakeholder analysis
Take your stakeholder analysis out of the drawer and convert it into operational actions that are realistic to execute.
How does an active stakeholder analysis contribute to a successful construction project?
By operationalising the stakeholder analysis and actively using it in the following examples, the project organisation can ensure that the analysis does not remain just a theoretical exercise, but becomes a practical tool that creates real value and supports the project’s success.
Risk analysis
By integrating the stakeholder analysis into the risk analysis, you can proactively identify and assess potential risks related to the project’s stakeholders. For example, you can detect conflicts of interest early and develop action plans to mitigate or eliminate these risks. This makes the risk analysis more comprehensive and action-oriented, improving the project’s resilience and preparedness.
Ongoing observing and adaptation
An effective use of the stakeholder analysis also involves ongoing observing and adaptation of strategies. Regular updates to the analysis and feedback from stakeholders can be used to adjust the project plan and communication in real time. This ensures that the project continuously adapts to changes in stakeholders' attitudes and needs.
Communication plan
A dynamic communication plan, based on the stakeholder analysis, ensures continuous and targeted information for the various stakeholder groups. This could involve tailored newsletters, regular status updates, and specific meetings or workshops. By targeting communication, stakeholder engagement and support are increased, which can be crucial for the project’s success.
Involving stakeholders in decision-making processes
The stakeholder analysis can also guide project management in involving the right stakeholders in decision-making processes. This could be through the formation of advisory boards, workshops, or regular status meetings where stakeholders have the opportunity to contribute their input and perspectives. This kind of involvement can strengthen relationships and increase the project’s success rate.
Goals and success criteria
The stakeholder analysis can be used to define clear and concrete objectives and success criteria that are tailored to the stakeholders’ expectations and needs. For example, project deliverables and timelines can be adjusted to ensure that key stakeholders feel heard and accommodated. This can lead to greater acceptance and support from stakeholders, which is crucial for the project’s execution.
The timeline strengthens collaboration among project stakeholders
Based on archived mails, MARS can generate a timeline of your mail communication. You can now write notes to each other and open all archived mails directly from the timeline in Outlook. This way, everyone can keep track of past communication, which strengthens team collaboration among project stakeholders.
The AI Assistant gives you a measurable sentiment analysis
When you archive a mail, the AI Assistant analyses the sentiment and helps you track the direction of the communication. This makes it possible to follow the sentiment history among your stakeholders and act proactively if the dialogue takes an unfortunate turn.
Make it intuitive to communicate with stakeholders
To achieve your goals and collaborate effectively with the project’s stakeholders, you need the entire organisation to archive mails.
Ensure that everyone sees the value of archived mails without taking on additional administrative work.
MARS, of course, can help you and your team with that.
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